National Account Manager

  • Department / Function :
  • Sales
  • Location :
  • Dublin
  • Contract Type :
  • Permanent
  • Working Pattern :
  • Full-time
  • Job Advert Description :
  • Job title           Wine National Account Manager – Bulmers Ireland

    Location          Hybrid (2-3 days in office)



    An exciting opportunity has arisen for an experienced national sales manager to set and agree the joint business plans, objectives, and ongoing agendas for a range of National Accounts, coupled with interacting within the business to deliver sales and customer propositions that will support the overall commercial strategy through driving new business within the customer base but also showing excellence in account management of existing business.

    Duties will include, but are not limited to the following:

    Develop a proactive relationship culture with all Island of Ireland customers to fill distribution gaps, obtain listings/distribution for new lines, improve brand positioning in store, agree activation plans, agree promotional plans at start of year and provide regular and proactive updates on stock availability.
    Develop and implement relationship management plans for complex existing customer accounts to identify and build relationships with relevant decision makers and influencers within the customer organisation.
    Manage the customer agenda through the account management process, ensuring that all relevant areas of the business are engaged, informed, and contributing to the success of the customer agenda.
    Identify optimal ways of working in the Channel and innovate to drive continuous improvement.
    Prepare detailed and professional commercial proposals and quarterly performance decks for all key customers
    Interpreting market and customer insights to align to customer’s objectives and create mutual opportunities for us and our customers.
    Regular reviews of ranges utilising category insight and market trend data to provide market leading category understanding as standard
    Build and develop customer relationships at buyer level in the account
    Build relationships with key suppliers, be the main point of contact for suppliers on the commercial elements of the business, prepare decks for monthly and quarterly reviews and seek new product lines to maximise category opportunities
    Developing a 3 year plan for the wine business
    Embrace the “right, first time” mentality whereby senior members of the team can rely on you to produce high quality proposals with minimal rework being required following review of proposals



    Given the primary focus of the role, a proven track record of working at a National Account level within FMCG sales is essential, with working knowledge of the global wine market and supply base being highly desirable.

    In addition, the following attributes will be required:

    Very commercially astute with outstanding numerical reasoning ability
    Professional attitude with a focus on high quality output delivered on time and in full
    Comfortable working within a structured commercial environment and ensuring that the company’s strategy is being implemented in full without any deviation
    Builds strong customer relationships and delivers customer-centric solutions
    Ability to develop and deliver multi-mode communications that convey a clear knowledge of the unique needs of different audiences
    Confident in building partnerships and working collaboratively with others to meet shared objectives.
    Thorough knowledge of FMCG sales channel
    Demonstrable, developed analytical skills
    Negotiation and selling skills
    Demonstrable efficiency in ways of working
    Excellent time management skills
    Cross team networking and demonstrable ability to escalate where necessary
    Advanced Excel Skills
    Knowledge of off trade customers and their market context
    WSET qualifications and wine experience is highly advantageous




    Operating through the Bulmers Ireland, Bibendum Ireland, Matthew Clark, Bibendum, Tennent’s and brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

    Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of cider, beer and wine brands in its home markets and across the globe.

    C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

    We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

    We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

    C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at All applications need to come through the candidate portal