Brand Manager - Beer C&C Group

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  • Department / Function :
  • Marketing
  • Location :
  • Keeper Road
  • Contract Type :
  • Permanent
  • Working Pattern :
  • Full-time
  • Job Advert Description :
  • About the Role

    An exciting opportunity has arisen for a talented Brand Manager to join the marketing team in Ireland. This candidate will manage our growing portfolio of premium and mainstream beer brands in the Irish market, including but not limited to Corona, Budweiser, Bud Light and Five Lamps.

    The purpose of the role is to:

    • Manage the development of the premium and mainstream beer strategy for the portfolio.
    • Collaborate with brand owners (marketing and commercial teams) to deliver targets and execute global brand initiatives.
    • Construct, execute and evaluate annual brand plans for the assigned brand cluster.
    • Identify and manage NPD for innovation opportunities within the portfolio.

    The Brand Manager’s key role purpose is to deploy and deliver winning marketing plans for key brands in the portfolio via our direct & third-party distribution network, meeting both brand and commercial objectives. The Brand Manager will partner with the customer marketing team, the commercial teams and our distributors to translate commercial & marketing objectives into strong and robust campaigns. Ensure our brands engage consumers in a way that builds positive brand equity.


    Key Accountabilities:

    • Brand strategy – lead the development and implementation of the annual brand strategy in line with the overall business objectives and KPI’s. Collaborate with the Head of Brands & Innovation to develop and shape the longer-term strategic vision for the portfolio.
    • Analytics - Work closely with Insight, Finance and Sales teams to closely understand the brand health and commercial performance of your brands and portfolio. Highlight and recommend remedial action as required and identifying opportunities for further revenue and profit growth.
    • Brand planning & budget ownership - lead the development and implementation of annual brand plans and associated budgets. Responsible for day-to-day ownership of brand(s) budgets and maintaining this within agreed limits.
    • Innovation & NPD Development – working with relevant market and consumer insights, identify opportunities and manage the development and delivery of NPD to drive growth across all sales channels and routes to market.
    • Customer engagement – collaborate with customer marketing and e-commerce teams to deliver best-in-class activations in the on trade, off trade and across our B2B online platform. Support the development and sell-in of compelling brand plans to key on and off trade customers.
    • Communications strategy – work with the Head of Brand and the Marketing Director to develop and execute brand communications strategies TTL to include traditional media, digital, social, PR, influencer and experiential programming in line with brand and business objectives.
    • Sponsorship & experiential marketing – working to identify and exploit appropriate joint marketing initiatives in support of brand objectives, ensuring best-in-class execution and partnership is activated to its full potential.
    • Internal communications – Champion the premium & mainstream beer portfolio and the wider C&C CSR initiatives internally. Manage internal brand communications to grow visibility and to ensure brand performance and CSR activities are understood cross-functionally.  


    About you 

    • Degree level qualification in relevant subject
    • Significant experience of strategic brand management, creative advertising development, digital, and media strategies, BTL trade marketing and experiential marketing.
    • Developing successful major brand communication campaigns and providing evaluation of their effectiveness versus brand objectives.
    • Experience in portfolio management, in particular, premium brands.
    • New Product and Packaging Development: including research, insight, launch plan, execution and post-launch evaluation.
    • Experience of applying strategic marketing principles and consumer insights, e.g. brand positioning.

    Please see attached for full job description and person specification


    About Us 

    Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.  

    Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. 

    C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.  

    We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together. 

    We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process. 

    C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at All applications need to come through the candidate portal 

  • Full job description :
  • BM_Beer_Brands_Feb_2024_JD.docx

This vacancy has now expired, and is not accepting any new applications.

Please search for live opportunities or use the Register Interest facility to sign up for job alerts and/or leave your CV speculatively.