C&C Group plc is a drinks company which owns, manufactures, markets and distributes some of the world's favourite drinks. You may know our own brands which include Magners, Tennent’s and Bulmers. We are also the largest drinks wholesaler in the UK and IOI and operate under B2B brands that include Matthew Clark, Bibendum, Tennent’s Direct and Bulmers Ireland. We deliver to a broad mix of hospitality and retail customers, from Michelin starred restaurants, through to cocktail bars and national pub groups.

About the Role 

• 12 month Fixed Term Contract

Are you a passionate and ambitious PR Manager with an interest in drinks?

We’re looking for a focused and driven individual who wants to be part of a fast-paced marketing department for a leading national drinks company.

This position will sit within the B2B Marketing Communications team and you will have responsibility for delivering our key messages to the media and raising the profile of the B2B Route to Market (RTM) brands in the C&C Group portfolio, including Bibendum, Matthew Clark, Bibendum Off Trade, Bibendum Ireland, Walker & Wodehouse and Tennent’s Wholesale.

The right candidate will have strong relationships with key drinks writers and trade publications and will also be a creative individual with a flexible approach to problem-solving. The role will contribute to the goals and success of the B2B Marketing communications strategy and requires someone to have a proven ability to deliver results.   

Key Accountabilities 

• Lead the RTM brands’ press office, maximising our coverage in key trade and consumer titles
• Create and deliver the RTM brands PR plan, in line with the overall marketing communications strategy
• Oversee each brand’s spokespeople strategy, working to raise the profile of our brands and increase share of voice
• Write and distribute press releases and statements, and provide quotes and information for press features
• Work closely with the wider B2B Marketing Communications team to ensure PR opportunities are aligned and optimised
• Maximising PR potential of B2B events and hosting media at key tastings and events
• Organise and attend press trips
• Manage relationships with external PR agencies, including the C&C group’s PR agencies in the Uk and Ireland
• Maintain the press quotes and press contacts databases
• Manage company contact strategy with key press influencers
• Manage the annual PR budget 

About you 

• Substantial experience of working in media relations, ideally in the drinks sector.
• Demonstrable experience of planning and delivering creative media and PR messages and campaigns that have a genuine influence and impact on understanding or behaviour.
• Proficient in managing a busy press office with a knack for finding and selling a story.
• Successful experience delivering PR plans, on-time, to-budget.
• Excellent writing skills; able to write professionally for a range of audiences.
• Strong track record in identifying appropriate media opportunities to promote campaigns and delivering quality communications.
• Able to work quickly, against tight deadlines.
• Passionate about the opportunities for reputation-building.
• Skilled networker who can spot media opportunities and influence journalists and broadcasters to carry our stories.
• Has evidence of building effective media contacts and can influence others to optimise our profile in the media.
• Strategic understanding of the UK media landscape, trends and legislation.
• Able to build and sustain internal and external relationships at a senior level.

Please see attached for full job description and person specification 

About Us 

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. 

From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig. 

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at careers@candcgroup.com. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/