C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.

About the Role

An exciting opportunity exists for a talented Channel Marketing & Planning Manager to manage a portfolio of strong brands, including one of the UK’s most iconic – Magners Irish Cider. Our cider and beer portfolio is the core driver of our business, featuring brands such as Tennents, Orchard Pig, Menabrea & Heverlee and this role is pivotal in driving brand success. Working across grocery, convenience, wholesale, and international export channels you will be responsible for developing and executing channel marketing plans that align with brand strategy and commercial objectives.

Key Responsibilities:

• Oversee the UK Off-Trade and International channel planning process, ensuring strategic alignment with commercial goals.
• Lead below-the-line customer marketing strategies to drive brand equity and business performance.
• Develop, implement, and evaluate annual trade activation plans.
• Manage one direct report – Channel Marketing & Planning Executive.
• Ensure customer and consumer engagement strategies strengthen brand equity and long-term value.

As Channel Marketing & Planning Manager, you will be responsible for developing and executing trade marketing plans for key brands within the C&C UK & International portfolio. Working across both direct and third-party distribution networks, you will ensure these plans meet both customer and consumer needs, supporting C&C’s broader vision.

Key Accountabilities 

• Channel Strategy: Develop and communicate a clear UK Off-Trade and International channel strategy for key brands, ensuring alignment across all direct and intermediary sales teams.
• Channel Architecture: Define where to play and how to win within the UK Off-Trade and International markets, working closely with Innovation and Brand teams to recruit new consumers and drive profitable growth.
• Stakeholder Management: Lead and manage relationships with internal and external stakeholders, including agencies, distributors, suppliers, and senior commercial teams, ensuring seamless execution of trade marketing initiatives.
• BTL Channel Planning: Develop and execute the annual UK Off-Trade and International below-the-line (BTL) marketing plan, engaging customers and consumers while driving conversion in line with brand strategy.
• Performance & ROI Tracking: Establish clear KPIs and performance measures for all BTL activities, ensuring rigorous evaluation and data-driven recommendations to optimize impact and return on investment.
• Sales Alignment: Work closely with UK and International sales teams to align trade marketing strategies with sales objectives, ensuring commercial success.
• Customer & Joint Business Planning: Develop and tailor compelling brand sell-in plans for key customers, collaborating with commercial teams to create joint business plans that maximize opportunities, strengthen relationships, and enhance partnerships with key UK and International off-trade accounts.
• Commercial Insights: Partner with finance and sales teams to analyse commercial performance, identify growth opportunities, and recommend strategic actions to drive revenue and profit.
• Market & Trend Analysis: Continuously monitor UK and international market trends, identifying new business opportunities and refining marketing strategies accordingly.

About you 

• Effectively manage multiple projects in high-pressure environments.
• Translate consumer insights and commercial strategy into compelling action plans.
• Proven ability to foster strong relationships with internal and external partners.
• Solid experience in the off-trade environment.
• Familiarity with working with third-party distributors in global markets is a plus.
• Proactive with a challenger mindset to drive innovation.
• Ability to make sound, creative decisions with commercial impact.
• Strategic thinker with a keen eye for detail in execution.
• Proven track record of delivering measurable results.
• Strong organisational and execution skills.
• Skilled in building relationships with cross-functional teams, senior management, and agencies.
• Clear and impactful communication with stakeholders at all levels.

About Us

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.  

Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. 

C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.  

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together. 

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process. 

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at careers@candcgroup.com. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/