National Account Manager Ireland - Off Trade

  • Department / Function :
  • Sales
  • Location :
  • Dublin
  • Contract Type :
  • Permanent
  • Working Pattern :
  • Full-time
  • Job Advert Description :
  • Ireland is home to Bulmers, the best loved Irish cider in the world. We grow the apples there and make the cider in the heart of Clonmel, Co. Tipperary where our own orchards are the pride of the town. Our Bulmers cider is a fabric brand in Ireland, the number one by far and our teams in Ireland are proud to manufacture, market, distribute and sell to thousands of customers, with teams right across Ireland and offices in major cities like Dublin, Clonmel and Cork.


    About the role

    To set and agree the joint business plans, objectives and ongoing agendas for a range of National Accounts. Interact within the business to deliver sales and customer propositions that will support the overall commercial strategy through the Account Management Process.


    Key Accountabilities

    • Accountable for the creation, maintenance & performance of customer plans (JBP’s).
    • Establish, develop and maintain excellent customer relationships to gain competitive advantage.
    • Responsible for negotiating PINC’s & maintaining product listings for specific customers.
    • Facilitate excellent sales and brand execution, whilst ensuring we maximise our scale and reach
    • Grow distribution points through targeted expansion of the customer portfolio.
    • Monitor competitor activity including prices, promotions, new product launches.
    • Manage the internal processes including forecasting, NPD/Product opportunities.
    • Work in conjunction with Revenue Management and Channel Marketing to develop promotional plans suitable to each customer while seeking to maximise profitability for the business.
    • Ability to analyse complex data and present solutions that deliver results.
    • Initiative to learn from previous executions and be able to adapt and optimize future plans based on these learnings.
    • Take part in projects from time to time as advised by your manager.



    About you 

    Having account management experience, particularly in the beer or alcohol industry, is advantageous for this role. A high level of commercial awareness is essential, along with strong communication and interpersonal skills. The ability to build excellent relationships and work effectively in a team is crucial.

    Candidates should demonstrate proven negotiation and influencing skills, as well as the ability to plan and organise efficiently. Resilience and the capability to work on one's own initiative are also important attributes.The role also requires the ability to lead and develop cross-functional teams to achieve results.

    High-level IT proficiency, including competence in Word, PowerPoint, and other relevant software, is necessary. 

    The successful candidate must also have a full clean Driving License. 



    About Us 

    Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. 

    From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig. 

    We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

    We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

    C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at All applications need to come through the candidate portal