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Not only home to the iconic and best loved beer in Scotland, Tennents, but the trusted partner for hospitality businesses in Scotland. From our home in the famous Wellpark Brewery in Duke Street, Glasgow, we’ve been serving Scotland’s hospitality customers over 200 years. There’s so much more than beer though, with careers in manufacturing, supply chain, customer services, buying, marketing and sales up for grabs.
About the role
As an integral part of the team, the role involves collaborating closely with the Senior Brand Manager to develop and execute annual brand strategies for the Tennent’s Lager brand portfolio. This includes Tennent’s Lager, Tennent’s Light, and Tennent’s Zero. Utilizing a blend of analytical insights derived from consumer, shopper behavior, and brand data, the role requires crafting comprehensive brand plans and sales channel strategies. Additionally, the position involves evaluating the return on investment (ROI) of marketing activities to gauge their effectiveness.
This role entails providing clear directives and detailed briefs to various internal teams, such as communications, customer marketing, insights, partnerships, and design, to ensure cohesive execution. Furthermore, there’s an opportunity to spearhead projects aimed at ensuring the long-term sustainability and growth of Tennent’s Lager. These projects might involve innovations in the liquid and packaging realm and require leadership in their implementation.
About you
You should have a strong background in commercial brand management, ideally in FMCG or licensed trade, particularly in Beer, Cider, or spirit marketing. Your expertise lies in strategic marketing based on consumer insights and brand positioning.
You have significant experience developing comprehensive brand communication strategies covering PR, digital, design, advertising, and media. You're skilled in managing external agencies and internal stakeholders across various marketing areas, with efficient budget management. Your effective project management capabilities round out your skill set, making you a perfect fit to drive brand success and innovation in this role.
About us
Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.
Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.
C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.
We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.
C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at careers@candcgroup.com. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/
This vacancy has now expired, and is not accepting any new applications.
Please search for live opportunities or use the Register Interest facility to sign up for job alerts and/or leave your CV speculatively.