On Trade Customer Marketing Manager

  • Department / Function :
  • Marketing
  • Location :
  • Keeper Road, Dublin
  • Contract Type :
  • Permanent
  • Working Pattern :
  • Full-time
  • Job Advert Description :
  • About the Role

    An exciting opportunity exists for a talented trade marketer to manage a portfolio of strong brands that includes one of Ireland most iconic brands – Bulmers. Our portfolio of Cider and Beer is the core driver of our business. Bulmers, Budweiser, Corona, Five Lamps, San Miguel, and Becks are some of our world-renowned brands. They cater for a variety of consumer’s needs and occasions. Bulmers is the largest Cider brand in Ireland.

    • To manage the execution of the branded portfolio in the On Trade.
    • Responsible for developing and executing the on-trade customer marketing below the line plan of activity across our beer and cider portfolio in line with brand strategy and business goals
    • To execute and evaluate annual on trade plans for the C&C Ireland business and the assigned brand clusters.
    • Manage one direct report.

    The On Trade Customer Marketing Manager role purpose is to deliver winning trade marketing plans for key brands in the C&C Ireland portfolio via our direct & third party distribution network, meeting both brand and commercial objectives. The role of the On Trade Customer Marketing Manager is to fully understand the brand, channel and customer strategy in order to develop and execute a set of activation plans that allow us to win in the marketplace and enable us to deliver on our vision. Ensure C&C engage customers and consumers in a way which continues to build positive brand equity and value.

    Key Accountabilities:

    • Understand how to execute the on trade channel architecture – where to play and how to win to recruit new consumers & drive profitable growth in partnership with Innovation and Brand teams
    • Proactively managing your stakeholders with gravitas at all levels. You will be expected to communicate with a number of internal and external stakeholder groups including agencies, suppliers and internal senior customers.
    • Execute the annual on trade BTL channel plan which engages the customer and consumer and drives conversion in line with brand strategy.
    • Focus on KPI’s and measures across all BTL activity performance from a ROI perspective making recommendations based on thorough performance review of your brands.
    • Liaise with the sales teams to ensure trade marketing strategies are aligned and contribute to driving sales objectives.
    • Customer engagement – develop the sell-in of compelling brand plans to key customers, tailored as necessary to maximise opportunities by customer.
    • Execute joint business plans with commercial teams to build/enhance partnerships with our key account customers.
    • Cross functional working with the finance and sales teams to understand the commercial performance of your brands, highlighting and recommending action as required, and identifying opportunities for further revenue and profit growth.

    About you 

    • Comfortable with managing a diverse workload of projects in a high-pressure environment.
    • Consumer insight driven, business planning, commercial strategy and creative skills are desired with proven ability to translate into compelling narrative for action.
    • Track record in building successful relationships with both internal and external partners.
    • Experience of the On Trade environment is preferred.
    • Passionate about consumers, preferably an understanding of the LAD sector.
    • Entrepreneurial, challenger mindset.
    • Highly commercial marketer.
    • Good creative judgement.
    • Ability to think conceptually yet retaining strong attention to detail.
    • Proven ability to deliver outstanding results.
    • Excellent project management skills
    • Strong ability to build and leverage relationships with internal teams, senior management, agencies, and consultants.
    • Strong communication skills.

    Please see attached for full job description and person specification


    About Us 

    Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.  

    Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. 

    C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.  

    We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together. 

    We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process. 

    C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at careers@candcgroup.com. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/ 

  • Full job description :
  • OnTrade_MarketingManager_Jan2023.doc