Area Sales Manager - Tennents

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  • Department / Function :
  • Sales
  • Location :
  • Fife - Field Based
  • Contract Type :
  • Permanent
  • Working Pattern :
  • Full-time
  • Job Advert Description :
  • About the role

    We’re on the look-out for an Area Sales Manager, developing and managing our customer base in that territory.  As the key contact for customers, you’ll be the face of our iconic brands and become a part of an iconic Scottish business.

    In addition to our own well-loved brands like Tennents, Magners and Caledonian Best, we also represent the BBG (Budweiser Brewing Group) portfolio north of the border, giving you an unparalleled opportunity to sell a fantastic range of brands that our customers expect and all consumers enjoy.

    Role Responsbilities

    As a key figure in the on trade sales team, you will be responsible for all growth, development & management of our customers to drive revenue and increase market share within your defined territory. To do this, you will build effective trading relationships through a consultative selling approach. Some of the key activities involved in your day-to-day include:

    • Utilise your brand, portfolio & category awareness to develop new and existing accounts
    • Liaise with customers to improve offering and make sure every meeting is time well spent maximising their sales performance
    • Manage budget spend to ensure maximum profit return within your region. To do this, you’ll drive volume & distribution whilst working to retention targets
    • Ensure customers are trading within agreed credit terms as well as limits, getting involved when negotiations are required from an accounts/ finance perspective
    • Always maintain a professional approach to sales & account management, delivering a best-in-industry customer service experience

    About you

    We’re looking for someone with a proven track record in a fast paced sales role, with previous experience in FMCG sales desirable. You will have strong core sales skills including influencing, negotiation, quick problem solving, numeracy & analytical skills, and a commercial mind-set. Great communication is key in all sales roles, both in dealing with customers and the internal stakeholders who will help you to deliver the best end-to-end customer service experience.

    This is a target driven role so you’ll need to be able to maximise your productivity through prioritisation, time management & organisation.

    A full driving license is required. This is a field based role so ideally you are located nearby and familiar with your territory.


    About Us

    Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.  

    Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. 

    C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.  

    We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together. 

    We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process. 

    C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at All applications need to come through the candidate portal 

  • Full job description :
  • ASM_Job_Ad_Master_template.docx

This vacancy has now expired, and is not accepting any new applications.

Please search for live opportunities or use the Register Interest facility to sign up for job alerts and/or leave your CV speculatively.