Off-Trade Brand Developer - Tennent's NI

  • Department / Function :
  • Sales
  • Location :
  • Culcavy
  • Contract Type :
  • Permanent
  • Working Pattern :
  • Full-time
  • Job Advert Description :
  • Tennent’s NI is part of C&C Group plc, which is a large FMCG company headquartered in Ireland. The Group operates in the alcoholic drinks and soft drinks industries and has a portfolio of industry-leading brands such as Bulmers, Magners, Tennent’s, Tipperary Water and Finches. We also manage and distribute the Budweiser, Corona, San Miguel, Santa Rita and [yellowtail] brands, amongst others, in Ireland. We have leading category positions in Ireland and the UK and export to 50 other countries globally.

    About the role

    If you are a highly committed individual, looking for a new challenge and enjoy working in a dynamic, fun, and friendly environment, we want to hear from you.

    We have an exciting opportunity for an Off-Trade Brand Developer to join our team in NI.  Reporting to the NI Off-Trade National Account Manager, this position will play a key role in the delivery of profitable volume for the Tennent’s NI product portfolio within an agreed geographical region.

    Our culture promotes a healthy flexible work-life balance, provides excellent opportunities and promotions within the organisation. We are encouraged to enhance your skills and provide excellent career progression opportunities within our lead function departments such as On Trade, Commercial Support, Marketing, and others for a continuous professional development.

    So, what's involved?

    • Responsibility for achievement of sales in retail outlets within your geographical region and achieving KPIs across the full product portfolio in Tennent’s NI both with current and potential customers.
    • Responsibility for building and maintaining relationships with accounts in your geographical area with a focus on Tennent’s NI brands including Cider, Beer and Wine to include capture of transfer orders for accounts, identifying gaps and securing new listings.
    • Manage and maintain successful customer relationships to deliver increased awareness, listings and visibility of Tennent’s NI brands.
    • Placement of in outlet point of sale and support materials and identifying opportunities to organise and activate in-outlet promotions.
    • Identifying opportunities to increase volume and margin sales for your customers, particularly in line with key events and Tennent’s NI objectives.

    What we’re looking for

    • Strong commercial acumen and experience of portfolio selling.
    • Demonstrated drive for results across key measurables, ability to work on own initiative and proactively effect change to improve territory performance.
    • Third level qualification in business or marketing or any other related subject.
    • Strong selling and negotiation skills.
    • Full and clean driving licence.
    • Experience desirable, but not essential in a service or sales type role.
    • Passionate to build a successful sales career is a must.


    About us

    Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.  

    Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. 

    C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.  

    We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together. 

    We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process. 

    C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at All applications need to come through the candidate portal 


  • Full job description :
  • AD_NI_Off_Trade_Brand_Developer.docx