C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Magners, Menabrea, Heverlee and Tennent’s Lager.
About the role
Do you have experience in commercial roles and get a buzz from working as part of a team? Do you have the ability to lead, influence and contribute to digital marketing strategy? If so, this Senior Digital Marketing Manager could be the one for you!
We’re looking for a Senior Digital Marketing Manager to lead brand digital marketing communications for the C&C portfolio, delivering against individual brand, and overall business objectives. Key responsibilities include overseeing of all digital touchpoints, leading and developing in-house teams, and directing external agency relationships to ensure high performing digital delivery.
You’ll focus on the delivery and growth of the C&C portfolio across categories with a focus on building equity and brand health for future growth.
What you’ll be doing
You’ll be responsible for digital strategy across brands within the C&C portfolio, delivering against annual objectives and long-term plans. You’ll support delivery of through-the-line integrated marketing campaigns.
Cultivating a balanced team internally and across the external agency landscape will be critical to ensure optimal delivery of brand campaigns.
You will support the development and delivery of brand story, personality, and tone of voice through digital communications, ensuring each brand is distinct, while acting as guardian for brand guidelines.
Collaboration with brand leads will be key to developing and delivering integrated plans with a view to short, medium and long-term growth., while overseeing reporting of activity vs commercial goals.
You will play a central role in developing and implementing a culture of continuous improvement, and input into the development of a data-driven-marketing culture within C&C.
Check out the job description attached to find out more!
You have an excellent track record of delivering results in a strong consumer-led business with digital marketing experience.
You have experience of managing multiple brands, campaigns, or clients within a diverse and/or complex portfolio, ensuring consistency in governance and integrity in process whilst encouraging creativity.
You have management and leadership experience, with the ability to motivate and drive cultural and behavioural change.
You are a perfectionist for detail with exemplary communication skills across all audience, confident when selling ideas and train of thought.
What we offer
This is a place for people who enjoy the buzz of constant change. We offer a range of excellent benefits as well as great on-site facilities. You can expect:
Send us a CV that demonstrates your experience and we’ll aim to get back to you ASAP!