C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s. 

This is a field based role and requires travel across Hampshire/Berkshire/Surrey/Buckinghamshire.

Purpose of the role

The Wine Development Manager is the wine expert within their specific region, working in close partnership with the sales team to deliver wine growth targets. This role combines collaboration with accountability partnering with the sales team to share wine knowledge and best practice, and co-create solutions that achieve wine targets, improve product mix, and unlock premium opportunities. With a strong commercial focus and growth mindset, you will drive mix improvement, deliver training, and engage customers to position our business as the leading wine wholesaler and elevate our reputation for wine excellence.

About the role

• Partner with Area Sales Managers (ASMs) or Key Account Managers ( KAM’s)  to deliver wine targets and drive profitable growth within your designated RSM/KAM region.
• Take ownership for wine performance metrics in the region, tracking progress and reporting results.
• Win and Grow new quality wine led customers on behalf of the ASM’s / KAM’s ( %age of time to focus on and win Wine New Business Opportunities)
• Proactively identify and target high-potential customers to increase wine distribution and share.
• Improve product mix across existing accounts, unlocking Good, Better, Best opportunities and creating smart value solutions for price-sensitive customers.
• Support strategic and targeted Wine growth in the on-trade, focusing on premium and agency wines to maximize return.
• Collaborate with ASMs / KAM’s in customer conversations, co-creating proposals that meet commercial and quality objectives.
• Deliver wine tastings and provide tailored support for wine lists, menu development, POS, and promotional activity to enhance customer experience.
• Host supplier visits, trade tastings, and consumer events to showcase our portfolio and strengthen relationships.
• Provide wine training for customer staff and internal sales teams to build confidence and capability.
• Share best practice and insights across regional teams to drive consistency and excellence in wine selling.
• Champion agency and premium wine distribution within customer segmentation strategies.
• Drive activation of wine initiatives and ensure execution at outlet level.

About you

• WSET Level 2 (minimum) required; WSET Level 3 preferred or equivalent advanced wine qualification.
• Strong understanding of wine styles, regions, and food pairing principles.
• Knowledge of on-trade channel dynamics and customer segmentation.
• Commercial understanding of pricing, margin, and mix strategies.
• Ability to identify opportunities, negotiate effectively, and deliver profitable growth.
• Skilled at building trust and credibility with internal teams and customers.
• Confident delivering tastings, training sessions, and engaging presentations.
• Ability to interpret data and identify trends to inform decisions.
• Works effectively with ASMs and cross-functional teams to achieve shared goals.
• Manages pipeline, prioritises opportunities, and ensures timely execution.
• Proactively seeks opportunities to improve performance and drive results.
• Takes ownership for wine performance in the region and delivers against targets.
• Focused on creating value and enhancing customer experience.
• Shares knowledge and best practice to build capability across the business.
• Thrives in a fast-paced, changing environment.

About us

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.  

Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. 

C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.  

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together. 

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process. 

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at careers@candcgroup.com. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/